Inside a campaign cycle: twelve weeks built around one result
The DaveLabs Team1 min read
Most marketing is sold as a pile of deliverables. An Optiq Studio Enterprise cycle is sold as a plan with one goal: the result your business runs on, and the numbers you will watch move towards it.
- 1Week 0 · Kickoff
We agree the result you want (leads, deposits, sales), the videos and the budget, and connect your channels, website and apps.
- 2Weeks 1–4 · First videos
The first videos are made and posted, and the first tests start running.
- 3Weeks 4–10 · Learn and scale
Winners get more budget and new versions; what does not sell is dropped.
- 4Weeks 11–12 · Report and renew
The results against the goal, what we learned, and the plan for the next cycle.
What it costs
One clear price for the cycle, covering the videos, the platforms, the ad budget and our fee, agreed with you before it starts and paid at its start, by card, bank transfer or mobile money. There is no long contract: a cycle renews when you want it to and stops when you say.
What you see while it runs
Your own dashboard, live: the funnel stage by stage, your average customer, every lead, deposit and sale with the video and ad that brought it, and where the cycle stands. Your team can be invited, each with their own sign-in. See the two dashboards.
