The video index: how every video we post teaches the next one
The DaveLabs Team1 min read
Most marketing forgets. A video goes out, does well or badly, and the next one is made from scratch. Ours remembers: every video we post is indexed, and every new one starts from what the old ones taught us.
What it reads in each video
- The opening and the hook
- Who is on screen, and how many
- What is said, and in which language
- The offer and the price
- The look, the music and the pace
- The length and the format
What it joins it to
Who watched and for how long, who clicked, signed up or called, who bought and what it was worth, which audiences and places responded, and what the video cost to run. Put together, it can tell which kinds of video your audience relates to.
What it changes
New versions are made from the winners and tested again; what does not sell is dropped. Our team gets the same directions, so everyone working on your brand knows what to make next. How the platform works.
