Testing audiences, offers and prices: how our ads find the people who buy
The DaveLabs Team1 min read
An advert is a guess until it is tested. We run your best videos as ads on every network, test them against each other, and move the money to whatever brings customers.
What we test
- Audiences: ages, places, interests and behaviours, as each platform reports them.
- Places: feeds, Stories, Reels, Shorts and YouTube before a video.
- Offers: a free trial against a discount, a bonus against a guarantee.
- Prices: the price on screen, or not, and which one people act on.
- The videos themselves: openings, faces, lengths and formats.
Where they run
Google Ads (Search, YouTube and Demand Gen), Meta (Facebook and Instagram) and TikTok, including Spark Ads that promote your own posts. One budget covers them all, and every cost is shown.
How the budget moves
Because every lead and sale is joined to the ad that brought it, the tests are judged on customers, not clicks. Winners get more budget and new versions; losers are switched off. Each platform's own targeting sharpens as it learns who buys.
