Optiq Studio

How we follow a customer from the first view to the first deposit

The DaveLabs Team1 min read

Two friends laugh at a video on a phone on a city plaza at night

A customer's journey starts on a phone, in a feed, and ends somewhere else: on your website, in your app, at your counter. Most marketing loses sight of them in between. We follow them the whole way.

Four steps, end to end

  1. 1Connect your channels

    Your YouTube, TikTok, Instagram and Facebook, and your ad accounts, with each platform's own sign-in. We never see a password.

  2. 2Add secure tracking

    Our engineers add API keys and endpoints to your website, mobile apps, forms and systems. They are encrypted, and yours to switch off at any time.

  3. 3Follow every customer

    From the video someone watched to the click, the visit, the sign-up, the cart and the payment.

  4. 4Grow what converts

    Videos, audiences and budgets move towards the people who actually buy.

The moments we can follow

Video views, clicks, landing-page visits, sign-ups, demo requests, forms filled, app installs, add to cart, checkouts, first deposits, purchases, calls and WhatsApp chats. Which ones matter is your choice, and we set them up with your team.

Why it changes the marketing

Once a sale is joined to the video that started it, everything gets sharper. The video index learns which openings, faces and offers bring customers, the ads test the audiences that pay, and your funnel shows exactly where people stop.

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Let your videos do the selling.

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